Page admins can have 5 different roles, each with different abilities. Only managers can change what kind of admin someone is. All admins are managers by default.
The table below outlines the 5 admin roles (across) and what they’re able to do (down):
| Manager | Content Creator | Moderator | Advertiser | Insights Analyst | |
|---|---|---|---|---|---|
| Manage Admin Roles | ✔ | ||||
| Edit the Page and Add Apps | ✔ | ✔ | |||
| Create Posts as the Page | ✔ | ✔ | |||
| Respond to and Delete Comments | ✔ | ✔ | ✔ | ||
| Send Messages as the Page | ✔ | ✔ | ✔ | ||
| Create Ads | ✔ | ✔ | ✔ | ✔ | |
| View Insights | ✔ | ✔ | ✔ | ✔ | ✔ |
There is no limit to the number of admins a Page can have.